Every child has feelings inside that are itching to express themselves.
Sometimes these feelings don't translate into words; they come out through play, story, or reflection.

Arthur was designed to be a safe guide through children's emotional world.
While he is a curious, active and intensely emotional character, he sometimes opens up space for feelings with his calm, observant and compassionate approach.

With it, children learn to recognize their emotions, make sense of them and express them safely.

As they follow Arthur's adventures, they will recognize feelings such as anger, fear, joy, or disappointment, and strengthen their coping skills.

Because every feeling wants to be seen and understood.

Arthur is waiting for you…

Come on, take your first step into the world of emotions with him.