Every child has feelings inside them that yearn to express themselves.
Sometimes these feelings don't translate into words; they are expressed through play, storytelling, or reflection.

 

Arthur is designed to be a safe guide in children's emotional world.
While she is a curious, energetic, and emotionally charged character, she also occasionally adopts a calm, observant, and compassionate approach, giving those feelings space to express themselves.

 

With this, children learn to recognize, understand, and confidently express their emotions.

By following Arthur's adventures, children will become familiar with emotions such as anger, fear, joy, or disappointment; and they will strengthen their skills in coping with these emotions.

Because every feeling wants to be seen and understood.

 

Arthur is waiting for you…

Come on, take your first step into the world of emotions with her.